Belt Production: Dunrite Leatherworks (Fabricator), Bianca Escobar (Producer)

Photography: Mazhar Badani + BlueStripe Studios

Agency Producer: Carina Reimers

Belt Models: Kaylie Volpe, Darius Boles, Mikaela Dapremont

Retoucher: Isabel Camille

BTS: Carina Reimers (Photo / Video), Caroline Crouch (Edit)

On social media, the Taco Bellt announcement generated positive traction and social buzz, with 105 posts, 28,400+ total engagements, and a 97% positive or neutral sentiment. Notable Instagram posts were shared by Food Beast (23k+ engagements) and Tastebud. 

The highly sought after accessory received 34,890 total entries received within an hour, higher than any other sweeps drop on the Taco Bell app (aside from National Taco Day)

Several people who won the Taco Bellt also listed it for sale on ebay, listing it as a limited edition item, with prices as high as $50,000.